Looking to improve your cash flow for your seasonal business? Continue reading for some great tips on how to maximize your seasonal business revenue this year.
Regardless of what type of service your seasonal business offers, one of the most highly effective ways to market to your customer base (all year round) is through comments and personal recommendations from previous guest experiences. Encourage your clientele to leave a positive review on your social platforms such as Google, Facebook, Yelp, etc.
Offer Exclusive Deals
Offering exclusive discounts and packages is an excellent way to attract seasonal business. For example, if you have an email registry for your customers, you can offer them pre-season specials before they are available to the public. Giving your consumers the feeling of having first dibs implies a sense of urgency, in turn, driving you more business.
Host a Marketing Event
Try outwardly presenting your seasonal business in a public setting or appearance, such as an organized event or gathering. This allows people to literally see the face of your brand, where you can answer questions and promote with your very own voice. A personal touch is usually more memorable, helping you to be better remembered once the on-season begins.
Provide Off-Season Services
Consider providing off-season services to your clientele. For example, if you run a ski rental and equipment shop during the winter months, try renting out mountain bikes and gear in the summer months. Get creative and focus on targeting your local community.
Partner-Up with Other Organizations
Partnering up with other organizations can help to expose your seasonal business in a way that it otherwise normally might not have been. Perhaps you own a food truck that does really well at the local parks in the summertime but is quite a bit slower throughout the rest of the year. During the off-season, you could try teaming up with warehouses and factories and cater to their employees at lunchtime, or serve at local high schools or large college sporting events.